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The part of the brain neuroscientists look at to describe brain plasticity is the visual cortex because when you manipulate the visual environment you can measure, record and see how changes in a person’s experience end up​ re-wiring the brain.

Visual Literacy is singularly the most powerful way to effect learning, potential and visionary processes;  a valuable tool in people management.


The imagination is also the quagmire of Delusion, Illusion, Inattentional Blindness, Motivational Blindness, Tunnel Vision, Blindsigtedness and Oversight.

EVERYONE needs visual thinking skills to rewire dysfunctional thinking and grow better connections. 

Imagination is a very necessary condition for any business, culture and individual that is fit to be adaptive, agile and to create new futures. The problem is, business and government don’t invest in it, they just want the innovation but there is a step missing, and its critical to the ideas boom. It’s getting people into the habit and helping them use their imagination.


Innovation does not come before imagination, it comes after.


When you change the way you look at things, the things you look at change.

INNOVATION can be experienced as the monetisation of a novel idea or approach. It comes AFTER creativity (experimentation). Creativity comes AFTER imagination (seeing new possibilities). So, if you want innovation you must start with imagination. You can't start with "the result", that's where you end up.

We don’t see the world the way it is, we see it the way we are, therein lies the key to innovation. What are your people capable of seeing?

We live both in the visible and invisible world, one is what we see the other is what we imagine, which influences what we see and create.

So, as you see, you use your imagination and visualise all the time, whether you’re looking or not. We can strengthen and deliberate the way that you use it to grow your potential and expand on what is possible.

To do this we need to work on the subconscious mind; it must work in tandem with the conscious mind to effect a change in thinking, seeing, creating, responding and innovating.



We are especially focused on 3 select parts of visual capabilities in this process;

(1) what you see outside of yourself in your external world,

(2) what you visualise when you remember something and

(3) your imagination (what you use when you worry or project)



imagineer.me develops powerful programs to help determine how and what we see in order to develop cognitive skills to exercise our imagination and expand on what is possible.

Neuroscience, The Imagination & The Visual Mind